Product

77X

Redesigned the reporting suite to make daily insight glanceable in under ten seconds.

77X

Client

Northwind

Role

Lead Product Designer

Year

2024

Stack

Product Design, Figma, Design Systems

Northwind's operators lived inside a dense reporting tool that had grown feature-heavy over six years. I led a rework of the information hierarchy, replacing chart-first pages with a scannable summary layer that surfaces anomalies before detail.

The project shipped alongside a lightweight design system so future modules could be built by engineering without design review. Daily active use rose meaningfully in the first quarter after launch.