Led full-stack product architecture and engineering for 77X.world, Luka Dončić's owned fan platform. I architected the ecosystem connecting membership, commerce, and live IRL activations through unified identity stitching, tying together Shopify, POS, member authentication, real-time inventory, and transaction attribution to bridge online purchases and in-person moments into one continuous fan journey. Built to support global fandom, product drops, and direct fan relationships beyond third-party platforms.
Product
Athlete-Owned Fan Commerce Platform
Architected the commerce ecosystem behind 77X.world, Luka Dončić's fan platform, connecting fan pass membership, Shopify ecommerce, and live IRL activations through unified identity stitching, bridging online purchases and in-person moments into one continuous fan journey.
Visit live project
Client
77X (Luka Doncic)
Role
Lead Product
Year
2026
Stack
Python, FastAPI, Three.js, React Three Fiber, glTF/Draco 3D, AWS (S3 + CloudFront), Shopify